Here’s a bit more into why they love it so much: PINS stock is up more than 300% over the past 12 months because advertisers love it too. Why Digital Advertisers and Ecommerce Companies Love Pinterestīut it’s not just the users that love Pinterest. If Pinterest finds smashing success with this feature, then all sorts of doorways should open up with this virtual reality feature. For instance, the company recently announced the ability to test a variety of eyeshadows via Try on. This feature is becoming increasingly powerful. Pinterest has a “Try on” feature that allows users to virtually try on products they find during their search. The future of shopping will rely on online experiences that are similar to that of in-store and emulate the joy found in browsing and trying on products. In 2019, co-founder Evan Sharp stated, “Pinterest may be the last positive corner of the internet.” I bet if you asked Twitter or Facebook (NASDAQ: FB) users if they found their respective platforms positive, they’d laugh in your face.Īlong side its highly functional platform and positive community, it’s also geared to gain popularity as more shoppers resort to online interactions over the brick-and-mortar experience. But the appeal of Pinterest goes far beyond the functional elements of its design. These are just a few of the varied needs its platform can easily solve. If you are having a dinner party and need a meal idea that is simple, quick and delicious.If you’re in search for at home workout ideas.The DIY Projects group on Pinterest has over 158k followers. Looking for DIY (do it yourself) projects.
With that in mind, let’s take a deeper dive into what makes this social media stock worth your consideration.
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